Visual & Material Trends in Philippine Vernacular Culture
Chromax
#tkchromax︎︎︎
Like color-cooling, polychromy, designated here as Chromax, is as common a visual trend in the larger scheme of our local aesthetic sensibilities. It is linked to the extended meanings of the word makulay or colorful: attractive, festive and lively.
︎ Diliman, Quezon City / ︎ Tk / ︎ 2018
Mostly new editions of old government and “suggested reading” textbooks, with covers that fit neatly in the portfolios of those who identify as printshop layout artists. Unwitting purveyors of a new folk aesthetic, these artists know to harness a hidden potential in system fonts and primary colors, and to thrive despite limited training and resources.
Also filed under: #tkparaparaan