Visual & Material Trends in Philippine Vernacular Culture
Color-cooling
#tkcolorcooling︎︎︎
Color-cooling refers to the prevalence of cool colors, especially green, on the architecture, interiors and related structures of the tropics. An initial local survey suggests that this aesthetic preference, categorically baduy and full of character, is motivated by the colors’ perceived cooling effect. “Malamig sa mata,” some would say.
︎ Balintawak, Quezon City / ︎ Tk / ︎ 2020
Not one but at least three shades of Tropikalye green at the Coco Delivery PH headquarters. Its visual merchandising atmospherics, including a life-size, unabashedly fake coconut tree, are keeping with the theme.
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