Visual & Material Trends in Philippine Vernacular Culture

Color-cooling

#tkcolorcooling︎︎︎

Color-cooling refers to the prevalence of cool colors, especially green, on architectural and related surfaces across the archipelago. An initial survey suggests that this aesthetic preference, categorically baduy and full of character, is motivated by the colors’ perceived cooling effect. “Malamig sa mata,” some would say.


︎ Balintawak, Quezon City / ︎ Tk / ︎ 2020

Not one but at least three shades of Tropikalye green mark the Coco Delivery PH headquarters. Its visual merchandising, complete with a life-size plastic coconut tree, leans fully into the theme: unapologetically tropical and unmistakably local.

Also filed under: #tkmoreismore

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